30 min
every two weeks, same scoreboard, no slide decks. We look at numbers and pick the next moves.
The Highland Blueprint · For the Athletic Director
Sixty seasons.One roof.
Every sport. Every schedule. Every ticket. Every story. Every sponsor. One digital home, one brand, and one operating system for all of Floyd Central Athletics, launched before kickoff of the Highlanders' 60th season.
60
Seasons of tradition
1,800
Highlanders strong
20+
Teams, one standard
1
Roof for all of it
How we run it
Plan. Execute. Manage. Maintain.
This is not a website project with an end date. It is an operating system with a lifecycle, and every phase has a home in this blueprint.
Sixty seasons in the making
This program has always produced greatness. It has never had a home for it.
In 1965, a growing county broke ground in the Knobs and bet on itself. What followed is one of the strongest athletic traditions in southern Indiana.
1967
Floyd Central opens its doors. The Highlanders are born: green, gold, and a Scottish soldier on the crest.
1971
The "Superhicks" run all the way to the IHSAA boys basketball state finals and into local legend.
1989
Boys basketball returns to the state finals at 25-4. Pat Graham is named Indiana Mr. Basketball. Girls cross country opens a dynasty: four straight state championships through 1992.
1991
Boys cross country brings home a state title of its own. Both distance programs are champions in the same era.
2005
Boys golf wins back-to-back state championships in 2005-06 and 2006-07.
2024
Wrestling captures the IWCA team state championship. The tradition is still compounding.
Today
Boys tennis owns the longest active sectional title streak in Indiana. Roughly 1,800 Highlanders walk the halls. And 2026-27 is Floyd Central's 60th school year.
Six decades of championships, dynasties, and legends. And almost none of it lives anywhere a Highlander family can find it today.
This school already knows what infrastructure does for talent: its theatre program has been ranked among the top five in the nation, and its orchestra has reached the state finals 32 straight years. Those are not accidents. They are systems. Athletics deserves the same.
The problem, plainly
Great program. Scattered operations.
- Fragmentation: schedules, tickets, news, and signups live in six different places. Families dig for basics, and coaches answer the same questions every week.
- Invisible athletes: outside of one or two marquee sports, an athlete's best moment reaches only the parents who were in the gym.
- Unsold value: thousands of Highlander families pay attention all year, and there is no sponsorship product that turns that attention into program revenue.
- Coaches doing two jobs: every head coach carries an unpaid operations role made of paperwork, logistics, and communication that eats the coaching job.
- Vanishing history: each season's stories, stats, and photos scatter when the season ends. 1971 lives in a scrapbook. Right now, 2026 will live nowhere.
The fork in the road
Two versions of the next five years.
If nothing changes
The Drift
- Schedules stay scattered, and some families quietly stop showing up.
- Non-revenue sports stay invisible, season after season.
- Local sponsor dollars keep going to billboards and travel ball, because Floyd Central offers nothing measurable to buy.
- Coaches keep spending coaching hours on paperwork, and the operations load falls on whoever volunteers.
- The 60th season vanishes like the 59 before it.
If we orchestrate
The Rise
- All athletics under one roof by kickoff: every sport, schedule, ticket, and story in one branded home.
- Every athlete seen: every sport publishing at varsity quality on one brand, every week.
- Sponsors buy a real product with quarterly proof, and the revenue recurs.
- Coaches get measurable hours back weekly, and development runs on a system that outlasts any staff change.
- The archive begins: the 60th season becomes the first one that never fades, and Floyd Central becomes the program other ADs visit.
Same school. Same talent. Same community. The only variable is the infrastructure, and August is the window: fall sports launch, families re-engage, sponsors set budgets. What launches in August compounds all year.
Pillar 1 · Platform · fchighlanders.com
The Highland Hub
The landing page for all things Floyd Central sports: every team, every schedule, every ticket, every story, and sixty seasons of legacy, in one address the whole town knows.
20+ teams
Every level, V to freshman
One address
Est. 1967
Under one roof
Every sport. Every season. One address.
Not a football site with extras. The home field for all of it, where the freshman swimmer and the varsity quarterback get the same quality page.
Fall
Football
Volleyball
Boys Soccer
Girls Soccer
Boys XC
Girls XC
Boys Tennis
Girls Golf
Cheer
Winter
Boys Basketball
Girls Basketball
Wrestling
Boys Swim & Dive
Girls Swim & Dive
Spring
Baseball
Softball
Girls Tennis
Boys Golf
Boys Track
Girls Track
Unified Track
What it stands for
Spirit. Community. Growth.
Spirit
Gold Outs, gameday countdowns, Highlander TV from the FC studio, and a Character Spotlight every Friday. The Hub is where the roar lives between games.
Community
Volunteers routed to the right coach, boosters and founding partners honored by name, alumni stories that pull graduates back home to the Knobs.
Growth
The permanent archive, written development plans, and recruiting-ready visibility for every athlete. Season sixty becomes the first that never fades.
Inside the Hub
- Live schedules for every sport and level, always current
- Two-tap tickets, integrated with what the school already uses
- News and scores, published on the program's own brand
- The legacy archive: every season kept permanently, searchable, with alumni stories and program records
- Sponsor showcases with real, measurable visibility
- Volunteer signups routed automatically to the right coach
Why it matters
Everything else stands on this. Families get one answer to every question, every other pillar gets a destination, and the program finally owns its front door instead of renting six scattered channels it does not control.
The outcome
One link answers every question any Highlander family ever has, live before first kickoff with 100% of fall schedules loaded. The 60th season becomes the first one that is permanently kept.
If we don't invest
The fragmentation tax compounds. Families keep digging, coaches keep answering the same questions every week, sponsors have nothing to be featured on, and season sixty scatters across six tabs like the fifty-nine before it.
Pillar 2 · Program
2
The Dynasty Engine
The management layer: AI discovery, education, and empowerment for coaches, the support system around them, and their athletes, plus performance management and sport psychology.
- AI discovery: we scout and vet the right tools for each program's real needs, together, instead of handing coaches another app to figure out alone
- AI education: hands-on training for coaches, assistants, trainers, team parents, and student managers, so the entire support system around every team levels up, not just the head coach
- AI empowerment: drafts the paperwork, schedules, communications, and season plans. People edit instead of author, and spend their time on people.
- Coaching operating rhythm: shared season planning frameworks and a weekly cadence every program uses
- Player development plans: every athlete has a written plan their family can see, reviewed each season
- Sport psychology foundations: confidence, focus, pressure, and identity beyond the sport, in short practical sessions
- People ops for staff: coach onboarding, clear expectations, feedback loops, recognition
- Program maturity scorecard reviewed every semester, so the department can watch itself level up
Why it matters
Coaching hours are the scarcest resource in the department. Every hour a coach spends on forms is an hour not spent developing a kid, and today development quality depends on whichever coach happens to be great at systems.
The outcome
Coaches get measurable hours back every week. Every athlete carries a written development plan. The system survives staff changes, which is what separates a good season from a dynasty.
If we don't invest
Operations keeps eating coaching. When a great coach leaves, their system leaves with them. Development stays uneven team to team, and the programs that do adopt these tools open a gap Floyd Central will have to chase.
Guardrails: AI drafts, humans decide. Nothing student-facing ships without a coach's eyes, and student data stays inside the school's existing policies.
Pillar 3 · Revenue
3
The Partnership Flywheel
A sponsorship product local businesses are proud to buy, and a revenue base the program controls.
- Tiered partner program: Hub placement, Signal presence, and game day activation, packaged clearly from entry level to premium
- Quarterly visibility reports: every sponsor sees exactly what their partnership delivered
- Sponsor pipeline: one view of every prospect, conversation, and renewal date
- Community alignment: school leadership, boosters, and partners pulling one direction
- Product thinking workshops: coaches learn to treat their program like a product and their families like users
Why it matters
The vision needs fuel that does not depend on one gala or one heroic volunteer. The attention of thousands of Highlander families is the most valuable asset the program owns, and today it earns the program nothing.
The outcome
Recurring, renewing revenue with proof sponsors can hold in their hands. First tier targeted to sell out by the end of September, and every partner gets a named contact and white glove treatment.
If we don't invest
Local sponsor dollars keep flowing to billboards and travel ball, because Floyd Central offers nothing measurable to buy. Every program budget stays a bake sale conversation, and the other three pillars run on whatever the district can spare.
Pillar 4 · Brand
4
The Highland Signal
One unified social media brand across every sport, run as a weekly content engine.
- Brand template system built from the FC kit: game day, results, athlete spotlight, coach feature, alumni throwback
- Weekly content rhythm that survives busy weeks because it is a system, not a heroic effort
- Student media program with real editorial standards and a contribution governance model: who publishes, who approves, what the standard is
- The studio, activated: the campus already has a radio/TV studio. The Signal gives it a varsity schedule.
- AV crew at every event: a student camera team captures every home game and feeds the editing bench the same night
- Buffer publishing pipeline: capture, edit, queue: every program's week is scheduled in Buffer ahead of time and posts on rhythm, even during busy weeks
- AI-assisted production: drafts captions, resizes graphics, assembles recaps. Students and staff edit and approve.
- Character Spotlight every week: effort, sportsmanship, and service celebrated with the same production quality as any game-winner
Why it matters
Attention is the front door to everything: attendance, sponsorship value, recruiting, school pride, and a kid's sense of being seen. Right now the program's story is told by whoever has energy left at the end of the week.
The outcome
Every sport publishing at varsity quality, every week, on one brand. Volleyball looks as premium as football, every athlete gets seen, and the audience compounds the value of every sponsorship the Flywheel sells.
If we don't invest
One or two marquee sports stay the whole story. Most athletes' best moments die in the gym with the parents who saw them, the audience the Flywheel needs never materializes, and other schools' feeds define the narrative.
The flywheel
These are not four projects. This is one wheel.
Each pillar hands its momentum to the next. Scroll to walk one full turn of the wheel, one stage at a time.
Scroll to start the wheel
Then the wheel turns again.
Start it once, before the 60th season, and every turn after gets easier: more attention, more fuel, more time returned to coaches, more stories kept, more Highlanders seen. That is the difference between running four projects and running one system.
The prototype · Pillar 1 made real
This is what one roof looks like.
A fully clickable preview of the Highland Hub with sample data. Every nav item, team tile, and card works. The real Hub is designed with the AD, pulls live schedules from Eventlink, and carries the full FC brand.
One codebase, truly responsive: the site reflows to whatever screen it lives on.
fchighlanders.com · the official home of Floyd Central Athletics
FLOYD CENTRAL ATHLETICS
FINALVB FC 3-1 New Albany
FINALBSOC FC 1-1 Silver Creek
FINALFB FC 28-14 Seymour
FRI 7:00FB vs. Jeffersonville
SAT 8:30XC Brown County Invite
FINALGSOC FC 4-0 Charlestown
TUE 6:30VB vs. New Albany
Friday under the lights · This week's featured game
Highlanders vs. Jeffersonville
Kickoff in —
FC 3-0
Hoosier Hills Conference
This week in the Highlands
Latest scores
Your teams
Highlander TV · from the FC studio
Trending in the Knobs
From the archive · 60 seasons
Founding partners
Schedules
Football · Varsityvs. JeffersonvilleTickets →
Volleyball · Varsityvs. New AlbanyTickets →
Boys Soccer · JV + Vat ProvidenceDirections →
Cross CountryBrown County InviteCourse map →
Girls GolfHighlander InvitationalPairings →
Volleyball · Freshmanat Silver CreekDirections →
Live schedule changes flow straight from Eventlink. One update by the athletic office, everywhere at once.
Teams
Every team gets the same page quality: schedule, roster, results, news, and spotlights. No sport is an afterthought.
Team
Next up—
Last result—
Levels—
Tickets
Football · Fri 7:00 PMvs. Jeffersonville · Ron Weigleb Stadium
Volleyball · Tue 6:30 PMvs. New Albany · Main Gym
Season PassAll-sport family pass, every home event
Two taps from anywhere on the Hub. No printed cash box lines, full gate reporting for the athletic office.
News
The Archive · 60 Seasons
Starting with the 60th season, nothing gets lost again. Records, rosters, photos, and stories, kept forever.
Partners
Your business hereLegacy PartnerHighland PartnerGold StandardClan Partner
Every partner gets a featured page, Signal presence, game day recognition, and a quarterly report proving reach. Four tiers from $750, building a $100,000 annual floor for Floyd Central Athletics.
FLOYD CENTRAL ATHLETICS · Floyds Knobs, Indiana · Est. 1967
@FCHighlanders · Powered by the Highland Hub
Fully clickable preview with sample data. The production Hub adds live Eventlink scores and schedules, full rosters, real articles, volunteer routing, and the complete alumni legacy layer.
The prototype · Pillar 2 made real
We design with coaches, not for them.
The Dynasty Engine is a design innovation practice embedded in the athletic department. We sit inside a coach's real week, find the friction, and co-build the tools that give them their evenings back and give every athlete a development system. The console below is one outcome of that practice, and every program's console ends up shaped like that program.
01 · Listen
Shadow the week
Practice, the bus, the paperwork, the 9 PM emails. The friction list becomes the backlog.
02 · Co-design
Same whiteboard
Coach and designer side by side. Prototypes in days, not quarters, tested at practice the same week.
03 · Ship
Into the console
Drafting, season plans, checklists, film prep: whatever that program actually needs, built and delivered.
04 · Level up
Develop the program
The whole support system gets trained, and written development plans turn athlete growth into a system.
Coaches live on their phones. Same console, pocket-sized.
coach.fchighlanders.com · the Dynasty Engine console
COACH CONSOLE
Good afternoon, Coach · Volleyball
Today
3:30 PM Practice · Main Gym
5:15 PM Bus departs · at Silver Creek (Fr)
Fri Spirit night · wear the tartan
Handled for you
Eligibility forms: 14 of 14 drafted, 2 awaiting your approval
Weekly parent update: drafted, ready to review
Gym conflict Thursday: resolved via Eventlink
Innovation team
Real humans who build, teach, and troubleshoot with you.
✦AI Studio · live drafting
Pick an artifact, add your details, and hit Draft. The Engine writes the first version; you make it yours.
AI drafts, humans decide. Nothing student-facing ships without a coach's approval, and student data stays inside school policy.
Recent drafts
Your drafts land here so nothing gets lost between practice and the bus. Saved in this browser.
Preview with sample data. The production console is co-designed program by program: season planning, development plans, sport psychology modules, and the maturity scorecard, with the innovation team teaching the whole support system as it ships. Volleyball's console will not look like wrestling's, and that is the point.
The plan
Website done this month. Full rhythm in forty days.
The ambitious version, and the honest one: every item has one owner and one date, every phase ends at a gate, and nothing passes half-done. The compression is real, so the rules matter more, not less.
Gate 1
This week · July 21-25
Decide, same week
- Blueprint approved and feature list locked in one sitting. Owner: AD + Drew.
- Finish the audit: every account, channel, and current sponsor on one sheet. Owner: Drew.
- Approve the brand template system. Owner: AD.
- Build sprint starts the same day the blueprint is signed. Owner: Drew.
The gate: signed one-pager by Friday, July 25, and the site build already underway.
Gate 2
By July 31
Website finished this month
- Hub v1 live July 31: every fall schedule, Eventlink ticket links, news, sponsor pages. Owner: Drew.
- Signal foundations ready: unified accounts secured, template packs built. Owner: Drew.
- Eventlink feeds wired so schedules update themselves from day one. Owner: Drew.
- First ten sponsor conversations opened. Owner: AD + Drew.
The gate: fchighlanders.com is finished before August 1, and a family can reach Eventlink checkout in two taps.
Gate 3
August · foundations to kickoff
All twenty programs, engine on
- Onboard all 20 programs, no pilots: every team gets its page, template pack, and a named content owner. Owner: AD + Drew.
- Recruit and train the AV crew: students plus advisor, shot lists, capture practice at preseason events. Owner: AD + Drew.
- Turn on the social engine: capture, edit, queue: footage flows through editing into Buffer, scheduled a week ahead. Owner: Drew + media crew.
- One Clan reveal at kickoff: every program flips to the brand in the same week, AV crew at every home event. Owner: everyone.
The gate: before kickoff, every program has an owner, the AV coverage calendar is booked through September, and the first full week is queued in Buffer.
Gate 4
September
Full rhythm, proven
- 24-hour footage turnaround: game captured tonight, edited and queued in Buffer by tomorrow night. Owner: media crew.
- Weekly cadence for every program, zero missed slots for four straight weeks. Owner: media crew + Drew.
- Close sponsor tier one and deliver the first visibility reports. Owner: AD + Drew.
- Hours-saved and reach measured and written down. Owner: Drew.
The gate: the AD can walk into any meeting with one page of receipts: a finished site, twenty programs publishing, footage flowing, and revenue signed.
The Eventlink hookup
Tickets, calendars, and the Signal, wired the right way.
Eventlink stays the system of record. The Hub connects to it instead of replacing it, and we do it by the book: Eventlink's terms require a written agreement before any commercial partner touches their platform programmatically. So step one is paperwork, not code, and the launch never depends on it.
Track
Runs alongside Gates 1 through 3
The Eventlink integration
- Authorize (Gate 1): AD confirms FC's Eventlink scope and emails Eventlink for integration options. Drew requests the written programmatic-access agreement their terms require. info@eventlink.com · 866-330-7710. Owner: AD + Drew.
- Calendar spine (Gate 2): the Hub subscribes to Eventlink's official calendar feeds, so one change by the athletic office updates the Hub, every team page, and family calendars at once. Owner: Drew.
- Ticket deep links (Gate 2): every Buy Tickets button links straight into Eventlink's ticket pages. No rebuilt checkout, no card data, and ticket clicks become a scoreboard metric. Owner: Drew.
- Social orchestration (Gate 3): the calendar feed drives the Signal. Game day graphics and results templates draft themselves from schedule data; students approve and publish. Athlete names and photos run on school consent forms, never on Eventlink data exports. Owner: media team + Drew.
- Fallback ladder: written API agreement is plan A. Official feeds plus deep links is plan B, and it is already enough to launch. A weekly export from the athletic office is plan C. Owner: Drew.
The gate: schedules on the Hub update themselves when the athletic office changes Eventlink, and a family reaches Eventlink checkout in two taps. Any vendor legal timeline runs in parallel, never in the critical path.
How we run it
The operating rhythm.
1 + 1
one owner and one date on every item. Anything without both is an idea, not a plan.
Friday
a short ship note to the AD every week: what went live, what is next, what is stuck.
The bar
if a sport's launch assets are not premium, the launch waits a week. Never the standard.
The Partnership Flywheel, executed
One hundred thousand dollars a year. Every year.
The target: a $100,000 annual sponsorship floor for Floyd Central Athletics, built from roughly forty local partnerships across four tiers, renewed every year and growing every season. These are targets set with the AD and tracked on the scoreboard, and tier pricing gets pressure-tested against real inventory before anything is quoted.
The math
Forty partnerships. Four tiers. One floor.
4 × $7,500
Legacy Partners: multi-year commitments tied to a named initiative = $30,000
6 × $5,000
Highland Partners: season presenting rights, limited seats = $30,000
10 × $2,500
Gold Standard Partners: featured Hub page plus monthly Signal presence = $25,000
20 × $750
Clan Partners: entry tier on the sponsor wall = $15,000
= $100,000
the annual floor, before game day inventory, events, or growth
80%+
renewal target by year two, so the floor rises instead of resetting
The outreach map
Everyone rows: athletes to businesses, businesses to athletes.
Teams→Every team adopts three local businesses for the season and owns that relationshipBusinesses
Athletes→Hand-delivered season invites before the campaign, and hand-written thank-you cards after every signingBusinesses
Program→Four-email wave per ten businesses: warm opener, the invitation, the nudge, the closeBusinesses
Businesses←One annual partnership at one of four tiers, invoiced through school-approved channelsProgram
Businesses←Game day recognition, spotlight presenting slots, and backing for the weekly Character AwardAthletes
Program→Quarterly visibility reports with real reach numbers, so renewal is the easy decisionBusinesses
Seniors→End-of-season thank-you videos to every partner, produced by the student media teamBusinesses
Guardrail: every dollar flows to the program through school-approved channels, and recognition celebrates athletes without ever paying them, consistent with IHSAA rules.
The waves
Four waves to the floor.
Wave 1 · August
The warmest ten
Businesses that already love Floyd Central: gala buyers, booster families, alumni owners. Founding-partner status and first choice of inventory. Target: $35,000 signed by kickoff.
Wave 2 · September
The next ten, at the games
Outreach paired with game day tours: prospects see the Hub live, the Signal running, and the stands full. Target: $30,000 by end of September, tier one sold out.
Wave 3 · October to November
The winter push
Ten more prospects with winter season presenting inventory: basketball, wrestling, swimming. First quarterly reports go out to existing partners. Target: $20,000.
Wave 4 · Spring
Renew and raise
Renewal conversations open with a season wrap report, upgrade path first. New spring wave fills remaining tiers. Target: $15,000 new plus 80% renewal, and the floor becomes annual.
The annual loop
What makes $100K a floor, not a one-time push.
Q1
Welcome package, founding recognition on the Hub and Signal, first visibility report
Q2
Mid-season spotlight and check-in from a named contact. Humans reply to humans.
Q3
Season wrap report: reach, impressions, game day moments, athlete thank-yous
Q4
Renewal with upgrade path first. Every renewed dollar raises next year's floor.
The plan of record
Roadmap and backlog, live and editable.
Click any text to edit it in place. Check jobs off as they land, add new ones, delete what changes. Edits save in this browser automatically. Reset restores the defaults.
Roadmap
Backlog · jobs to be done
Season one scoreboard
Targets we set together and measure every two weeks.
100%
of fall schedules and rosters live on the Hub before first kickoff
2 weeks
for every fall sport to be publishing on the unified brand after reveal
Tier one
of the sponsor program sold out by the end of September
Hours back
measurable weekly time returned to every pilot coach, documented
80%
of families using the Hub as their first stop by October
Zero
"where do I find the schedule?" questions by mid-season. One link answers everything.
The Floyd Central vision
"Ensuring high levels of student learning by empowering minds, building character, and inspiring growth."
Program history drawn from Floyd Central High School records and published school history. Streaks and figures to be confirmed with the athletic department before print.