30 min
every two weeks, same scoreboard, no slide decks. We look at numbers and pick the next moves.
The Highland Blueprint · For the Athletic Director
Sixty seasons.One roof.
Every sport. Every schedule. Every ticket. Every story. Every sponsor. One digital home, one brand, and one operating system for all of Floyd Central Athletics, launched before kickoff of the Highlanders' 60th season.
60
Seasons of tradition
1,800
Highlanders strong
20+
Teams, one standard
1
Roof for all of it
How we run it
Plan. Execute. Manage. Maintain.
This is not a website project with an end date. It is an operating system with a lifecycle, and every phase has a home in this blueprint.
Sixty seasons in the making
This program has always produced greatness. It has never had a home for it.
In 1965, a growing county broke ground in the Knobs and bet on itself. What followed is one of the strongest athletic traditions in southern Indiana.
1967
Floyd Central opens its doors. The Highlanders are born: green, gold, and a Scottish soldier on the crest.
1971
The "Superhicks" run all the way to the IHSAA boys basketball state finals and into local legend.
1989
Boys basketball returns to the state finals at 25-4. Pat Graham is named Indiana Mr. Basketball. Girls cross country opens a dynasty: four straight state championships through 1992.
1991
Boys cross country brings home a state title of its own. Both distance programs are champions in the same era.
2005
Boys golf wins back-to-back state championships in 2005-06 and 2006-07.
2024
Wrestling captures the IWCA team state championship. The tradition is still compounding.
Today
Boys tennis owns the longest active sectional title streak in Indiana. Roughly 1,800 Highlanders walk the halls. And 2026-27 is Floyd Central's 60th school year.
Six decades of championships, dynasties, and legends. And almost none of it lives anywhere a Highlander family can find it today.
This school already knows what infrastructure does for talent: its theatre program has been ranked among the top five in the nation, and its orchestra has reached the state finals 32 straight years. Those are not accidents. They are systems. Athletics deserves the same.
The problem, plainly
Great program. Scattered operations.
- Fragmentation: schedules, tickets, news, and signups live in six different places. Families dig for basics, and coaches answer the same questions every week.
- Invisible athletes: outside of one or two marquee sports, an athlete's best moment reaches only the parents who were in the gym.
- Unsold value: thousands of Highlander families pay attention all year, and there is no sponsorship product that turns that attention into program revenue.
- Coaches doing two jobs: every head coach carries an unpaid operations role made of paperwork, logistics, and communication that eats the coaching job.
- Vanishing history: each season's stories, stats, and photos scatter when the season ends. 1971 lives in a scrapbook. Right now, 2026 will live nowhere.
The fork in the road
Two versions of the next five years.
If nothing changes
The Drift
- Schedules stay scattered, and some families quietly stop showing up.
- Non-revenue sports stay invisible, season after season.
- Local sponsor dollars keep going to billboards and travel ball, because Floyd Central offers nothing measurable to buy.
- Coaches keep spending coaching hours on paperwork, and the operations load falls on whoever volunteers.
- The 60th season vanishes like the 59 before it.
If we orchestrate
The Rise
- All athletics under one roof by kickoff: every sport, schedule, ticket, and story in one branded home.
- Every athlete seen: every sport publishing at varsity quality on one brand, every week.
- Sponsors buy a real product with quarterly proof, and the revenue recurs.
- Coaches get measurable hours back weekly, and development runs on a system that outlasts any staff change.
- The archive begins: the 60th season becomes the first one that never fades, and Floyd Central becomes the program other ADs visit.
Same school. Same talent. Same community. The only variable is the infrastructure, and August is the window: fall sports launch, families re-engage, sponsors set budgets. What launches in August compounds all year.
Pillar 1 · Platform
1
The Highland Hub
One digital home for all of Floyd Central Athletics. Designed with you, so it includes everything you have always wanted.
- Live schedules for every sport and level, always current
- Two-tap tickets, integrated with what the school already uses
- News and scores, published on the program's own brand
- The legacy archive: every season kept permanently, searchable, with alumni stories and program records
- Sponsor showcases with real, measurable visibility
- Volunteer signups routed automatically to the right coach
Why it matters
Everything else stands on this. Families get one answer to every question, every other pillar gets a destination, and the program finally owns its front door instead of renting six scattered channels it does not control.
The outcome
One link answers every question any Highlander family ever has, live before first kickoff with 100% of fall schedules loaded. The 60th season becomes the first one that is permanently kept.
If we don't invest
The fragmentation tax compounds. Families keep digging, coaches keep answering the same questions every week, sponsors have nothing to be featured on, and season sixty scatters across six tabs like the fifty-nine before it.
Pillar 2 · Program
2
The Dynasty Engine
The management layer: AI discovery, education, and empowerment for coaches, the support system around them, and their athletes, plus performance management and sport psychology.
- AI discovery: we scout and vet the right tools for each program's real needs, together, instead of handing coaches another app to figure out alone
- AI education: hands-on training for coaches, assistants, trainers, team parents, and student managers, so the entire support system around every team levels up, not just the head coach
- AI empowerment: drafts the paperwork, schedules, communications, and season plans. People edit instead of author, and spend their time on people.
- Coaching operating rhythm: shared season planning frameworks and a weekly cadence every program uses
- Player development plans: every athlete has a written plan their family can see, reviewed each season
- Sport psychology foundations: confidence, focus, pressure, and identity beyond the sport, in short practical sessions
- People ops for staff: coach onboarding, clear expectations, feedback loops, recognition
- Program maturity scorecard reviewed every semester, so the department can watch itself level up
Why it matters
Coaching hours are the scarcest resource in the department. Every hour a coach spends on forms is an hour not spent developing a kid, and today development quality depends on whichever coach happens to be great at systems.
The outcome
Coaches get measurable hours back every week. Every athlete carries a written development plan. The system survives staff changes, which is what separates a good season from a dynasty.
If we don't invest
Operations keeps eating coaching. When a great coach leaves, their system leaves with them. Development stays uneven team to team, and the programs that do adopt these tools open a gap Floyd Central will have to chase.
Guardrails: AI drafts, humans decide. Nothing student-facing ships without a coach's eyes, and student data stays inside the school's existing policies.
Pillar 3 · Revenue
3
The Partnership Flywheel
A sponsorship product local businesses are proud to buy, and a revenue base the program controls.
- Tiered partner program: Hub placement, Signal presence, and game day activation, packaged clearly from entry level to premium
- Quarterly visibility reports: every sponsor sees exactly what their partnership delivered
- Sponsor pipeline: one view of every prospect, conversation, and renewal date
- Community alignment: school leadership, boosters, and partners pulling one direction
- Product thinking workshops: coaches learn to treat their program like a product and their families like users
Why it matters
The vision needs fuel that does not depend on one gala or one heroic volunteer. The attention of thousands of Highlander families is the most valuable asset the program owns, and today it earns the program nothing.
The outcome
Recurring, renewing revenue with proof sponsors can hold in their hands. First tier targeted to sell out by the end of September, and every partner gets a named contact and white glove treatment.
If we don't invest
Local sponsor dollars keep flowing to billboards and travel ball, because Floyd Central offers nothing measurable to buy. Every program budget stays a bake sale conversation, and the other three pillars run on whatever the district can spare.
Pillar 4 · Brand
4
The Highland Signal
One unified social media brand across every sport, run as a weekly content engine.
- Brand template system built from the FC kit: game day, results, athlete spotlight, coach feature, alumni throwback
- Weekly content rhythm that survives busy weeks because it is a system, not a heroic effort
- Student media program with real editorial standards and a contribution governance model: who publishes, who approves, what the standard is
- The studio, activated: the campus already has a radio/TV studio. The Signal gives it a varsity schedule.
- AI-assisted production: drafts captions, resizes graphics, assembles recaps. Students and staff edit and approve.
- Character Spotlight every week: effort, sportsmanship, and service celebrated with the same production quality as any game-winner
Why it matters
Attention is the front door to everything: attendance, sponsorship value, recruiting, school pride, and a kid's sense of being seen. Right now the program's story is told by whoever has energy left at the end of the week.
The outcome
Every sport publishing at varsity quality, every week, on one brand. Volleyball looks as premium as football, every athlete gets seen, and the audience compounds the value of every sponsorship the Flywheel sells.
If we don't invest
One or two marquee sports stay the whole story. Most athletes' best moments die in the gym with the parents who saw them, the audience the Flywheel needs never materializes, and other schools' feeds define the narrative.
The flywheel
These are not four projects. This is one wheel.
Each pillar hands its momentum to the next. Scroll to walk one full turn of the wheel, one stage at a time.
Scroll to start the wheel
Then the wheel turns again.
Start it once, before the 60th season, and every turn after gets easier: more attention, more fuel, more time returned to coaches, more stories kept, more Highlanders seen. That is the difference between running four projects and running one system.
The prototype · Pillar 1 made real
This is what one roof looks like.
A fully clickable preview of the Highland Hub with sample data. Every nav item, team tile, and card works. The real Hub is designed with the AD, pulls live schedules from Eventlink, and carries the full FC brand.
fchighlanders.com · the official home of Floyd Central Athletics
FLOYD CENTRAL ATHLETICS
FINALVB FC 3-1 New Albany
FINALBSOC FC 1-1 Silver Creek
FINALFB FC 28-14 Seymour
FRI 7:00FB vs. Jeffersonville
SAT 8:30XC Brown County Invite
FINALGSOC FC 4-0 Charlestown
TUE 6:30VB vs. New Albany
Friday under the lights · This week's featured game
Highlanders vs. Jeffersonville
Kickoff in —
FC 3-0
Hoosier Hills Conference
This week in the Highlands
Latest scores
Your teams
Highlander TV · from the FC studio
Trending in the Knobs
From the archive · 60 seasons
Founding partners
Schedules
Football · Varsityvs. JeffersonvilleTickets →
Volleyball · Varsityvs. New AlbanyTickets →
Boys Soccer · JV + Vat ProvidenceDirections →
Cross CountryBrown County InviteCourse map →
Girls GolfHighlander InvitationalPairings →
Volleyball · Freshmanat Silver CreekDirections →
Live schedule changes flow straight from Eventlink. One update by the athletic office, everywhere at once.
Teams
Every team gets the same page quality: schedule, roster, results, news, and spotlights. No sport is an afterthought.
Team
Next up—
Last result—
Levels—
Tickets
Football · Fri 7:00 PMvs. Jeffersonville · Ron Weigleb Stadium
Volleyball · Tue 6:30 PMvs. New Albany · Main Gym
Season PassAll-sport family pass, every home event
Two taps from anywhere on the Hub. No printed cash box lines, full gate reporting for the athletic office.
News
The Archive · 60 Seasons
Starting with the 60th season, nothing gets lost again. Records, rosters, photos, and stories, kept forever.
Partners
Your business hereLegacy PartnerHighland PartnerGold StandardClan Partner
Every partner gets a featured page, Signal presence, game day recognition, and a quarterly report proving reach. Four tiers from $750, building a $100,000 annual floor for Floyd Central Athletics.
FLOYD CENTRAL ATHLETICS · Floyds Knobs, Indiana · Est. 1967
@FCHighlanders · Powered by the Highland Hub
Fully clickable preview with sample data. The production Hub adds live Eventlink scores and schedules, full rosters, real articles, volunteer routing, and the complete alumni legacy layer.
The plan
Ninety days. Four gates. One scoreboard.
Simple rules make this run: every item has one owner and one date. Every phase ends at a gate, and nothing passes a gate half-done. If quality is not there, the launch waits a week. The standard never does.
Gate 1
Now through July
Decide
- Pick the two launch pillars from this blueprint. Owner: AD.
- Finish the audit: every account, channel, and current sponsor on one sheet. Owner: Drew.
- Write the Hub feature list from the AD's own wants, nothing generic. Owner: AD + Drew.
- Approve the brand template system. Owner: AD.
The gate: the two pillars, the feature list, and the dates fit on one page, and both of us have signed it.
Gate 2
August
Build
- Hub v1 live before September 1: every fall schedule, tickets, news, sponsor pages. Owner: Drew.
- Signal ready: unified accounts secured, templates loaded, calendar set. Owner: Drew.
- Student media team signed for the full year, with governance in writing: who publishes, who approves, what the standard is. Owner: AD + Drew.
- First ten sponsor conversations opened. Owner: AD + Drew.
The gate: fchighlanders.com is live before September 1 with 100% of fall schedules on it, and a family can buy a ticket in two taps.
Gate 3
Kickoff through September
Launch
- One Clan reveal week: every fall sport flips to the unified brand in seven days. Owner: Drew + media team.
- Weekly rhythm running: game days, results, spotlights, Character Spotlight every Friday. Owner: media team.
- Engine pilot live with two teams, one marquee, one underserved. Owner: Drew + pilot coaches.
- Close sponsor tier one. Owner: AD + Drew.
The gate: four straight weeks published with zero missed slots, and tier one sold out by September 30.
Gate 4
October
Prove
- Hours returned to pilot coaches, measured and written down. Owner: Drew.
- First quarterly visibility report to every sponsor. Owner: Drew.
- Maturity scorecard baseline published to the department. Owner: AD + Drew.
- Winter season loaded before the first winter practice. Owner: Drew + coaches.
The gate: the AD can walk into any meeting with one page of receipts: what launched, what it saved, what it earned.
How we run it
The operating rhythm.
1 + 1
one owner and one date on every item. Anything without both is an idea, not a plan.
Friday
a short ship note to the AD every week: what went live, what is next, what is stuck.
The bar
if a sport's launch assets are not premium, the launch waits a week. Never the standard.
The Partnership Flywheel, executed
One hundred thousand dollars a year. Every year.
The target: a $100,000 annual sponsorship floor for Floyd Central Athletics, built from roughly forty local partnerships across four tiers, renewed every year and growing every season. These are targets set with the AD and tracked on the scoreboard, and tier pricing gets pressure-tested against real inventory before anything is quoted.
The math
Forty partnerships. Four tiers. One floor.
4 × $7,500
Legacy Partners: multi-year commitments tied to a named initiative = $30,000
6 × $5,000
Highland Partners: season presenting rights, limited seats = $30,000
10 × $2,500
Gold Standard Partners: featured Hub page plus monthly Signal presence = $25,000
20 × $750
Clan Partners: entry tier on the sponsor wall = $15,000
= $100,000
the annual floor, before game day inventory, events, or growth
80%+
renewal target by year two, so the floor rises instead of resetting
The outreach map
Everyone rows: athletes to businesses, businesses to athletes.
Teams→Every team adopts three local businesses for the season and owns that relationshipBusinesses
Athletes→Hand-delivered season invites before the campaign, and hand-written thank-you cards after every signingBusinesses
Program→Four-email wave per ten businesses: warm opener, the invitation, the nudge, the closeBusinesses
Businesses←One annual partnership at one of four tiers, invoiced through school-approved channelsProgram
Businesses←Game day recognition, spotlight presenting slots, and backing for the weekly Character AwardAthletes
Program→Quarterly visibility reports with real reach numbers, so renewal is the easy decisionBusinesses
Seniors→End-of-season thank-you videos to every partner, produced by the student media teamBusinesses
Guardrail: every dollar flows to the program through school-approved channels, and recognition celebrates athletes without ever paying them, consistent with IHSAA rules.
The waves
Four waves to the floor.
Wave 1 · August
The warmest ten
Businesses that already love Floyd Central: gala buyers, booster families, alumni owners. Founding-partner status and first choice of inventory. Target: $35,000 signed by kickoff.
Wave 2 · September
The next ten, at the games
Outreach paired with game day tours: prospects see the Hub live, the Signal running, and the stands full. Target: $30,000 by end of September, tier one sold out.
Wave 3 · October to November
The winter push
Ten more prospects with winter season presenting inventory: basketball, wrestling, swimming. First quarterly reports go out to existing partners. Target: $20,000.
Wave 4 · Spring
Renew and raise
Renewal conversations open with a season wrap report, upgrade path first. New spring wave fills remaining tiers. Target: $15,000 new plus 80% renewal, and the floor becomes annual.
The annual loop
What makes $100K a floor, not a one-time push.
Q1
Welcome package, founding recognition on the Hub and Signal, first visibility report
Q2
Mid-season spotlight and check-in from a named contact. Humans reply to humans.
Q3
Season wrap report: reach, impressions, game day moments, athlete thank-yous
Q4
Renewal with upgrade path first. Every renewed dollar raises next year's floor.
The plan of record
Roadmap and backlog, live and editable.
Click any text to edit it in place. Check jobs off as they land, add new ones, delete what changes. Edits save in this browser automatically. Reset restores the defaults.
Roadmap
Backlog · jobs to be done
Season one scoreboard
Targets we set together and measure every two weeks.
100%
of fall schedules and rosters live on the Hub before first kickoff
2 weeks
for every fall sport to be publishing on the unified brand after reveal
Tier one
of the sponsor program sold out by the end of September
Hours back
measurable weekly time returned to every pilot coach, documented
80%
of families using the Hub as their first stop by October
Zero
"where do I find the schedule?" questions by mid-season. One link answers everything.
The Floyd Central vision
"Ensuring high levels of student learning by empowering minds, building character, and inspiring growth."
Program history drawn from Floyd Central High School records and published school history. Streaks and figures to be confirmed with the athletic department before print.