The Next Phase · Floyd Central Athletics

Workstream 01

Eventlink integration.

One reliable source of information, fewer manual updates, and a clean experience for athletes, families, coaches, and fans.

01 · Data

Schedules and tickets flow automatically

Today schedules are hand-entered from MaxPreps and the athletic office calendar. Every change is manual, and manual means stale. Eventlink is the system of record; the site should read from it.

What we build once we have access

Schedules sync automatically for all 22 programs
Ticket buttons deep-link to the correct event, not a homepage
Changes in the athletic office appear on the site within minutes
Calendar subscribe for families: one link, every game on their phone

What we need from Eventlink

Technical contact and documentation
iCal or API feed access for FC's own event data
The correct ticket deep-link format
The written agreement their terms require for a partner working on the school's behalf

The email is drafted and ready to send. Their terms require the school to initiate; the AD sends, Drew executes.

Workstream 02

Ticketing service design.

Not a page. A service. Here is the full journey from "is there a game tonight" to walking through the gate, with the friction we are designing out at every stage.

Stage	Discover	Decide	Buy	Hold	Enter	Return
Fan does	Checks if there is a game and when	Weighs single game vs. season pass	Pays on a phone, often the day of	Finds the ticket again at the gate	Gets scanned and walks in	Comes back next week
Today's friction	Schedule lives in three places, none authoritative	Season pass options are not published anywhere	Ticket link goes to a homepage, not the event	Screenshot in a camera roll, or a lost email	Line at the gate; scanning depends on signal	Nothing reminds them the next game exists
What we design	One synced schedule, next event surfaced on every page	Season ticket page with real math: cost per game	Deep link straight to that event's checkout	Wallet pass and a "my tickets" link that survives	Offline-capable scanning, clear gate signage, staffing plan	Opt-in reminders for the teams they follow
Systems	Eventlink feed → site	Site + athletic office pricing	Eventlink checkout	Eventlink wallet / email	Eventlink scanner + volunteers	Signal + follow list
Owner	Drew	AD + boosters	Eventlink	Eventlink	Gate manager	Media team

Access and participation we design for

Student section: cheapest, fastest path, ideally a pass
Family and multi-child households: one purchase, several kids' events
Senior citizens and staff: published rates, no guessing at the gate
Visiting fans: clear directions, parking, and what a ticket costs

What we need to answer

Who owns ticketing and scanning today, start to finish?
What hardware scans at the gate, and does it work without signal?
What are the real season pass prices and who sets them?
What does gate staffing look like on a Friday night?
What did we sell last season, so we know what growth looks like?

Workstream 03

Social media and sponsorship.

Tell the story of the honor, excellence, and tradition already built here, while showing the growth of the talent, programs, and winning culture.

03 · Story & Revenue

One voice across 22 programs, funded by the community

Already built and waiting

The Signal Calendar: 365 days planned, 7 beats a week, 8 pillars
Signal Studio: on-brand graphics in seconds, no designer needed
The archive: three record books feeding the throwback pillar
112 sponsor emails: tailored per business, real levels written in
The master sponsorship menu: department tiers to a $100K floor

What phase two adds

Interview series: athletes, coaches, alumni, community
Social media training for the student media team
Local business spotlights that make sponsorship feel like belonging
Renewal loop: quarterly reports so sponsors re-up
A regional sponsor package for names bigger than one program

Iron sharpens iron.

The working session

Thirty minutes to unlock all three.

One meeting. Confirm priorities, name owners, and get the access that unblocks everything else.

0–5Where the platform stands: 22 teams live, three archive volumes, what fans see today 5–15Eventlink: name the technical contact, agree the school sends the request this week 15–25Ticketing: walk the service blueprint, name the owner of scanning and gate operations 25–30Social and sponsorship: name the comms contact, pick which workstream goes first

The four names we need

Eventlink technical contactWho at Eventlink handles data access and agreementsUnblocks 01

Ticketing & scanning ownerWho runs the gate process today, end to endUnblocks 02

Social & communicationsWho posts today, and who advises the student media teamUnblocks 03

First workstreamWhich one we tackle first, so effort concentratesUnblocks sequencing

This is bigger than building a new website. We are creating a connected athletics experience that brings the entire Floyd Central community closer to its teams.