The Highlander Signal · Operating System

The Signal Calendar.

Three hundred sixty-five days of Floyd Central Athletics, planned before the season starts. Every post has a day, a pillar, and an owner, so the Signal runs on a rhythm instead of a scramble. Built to be executed by the student media team with coach input.

7Posts a week, minimum
8Content pillars
22Programs covered
364+Planned posts a year
The rhythm

The week, every week.

The same seven beats run all year. In season the sports change; the rhythm does not. A student can execute this without being told what to make.

Monday

  • The Week AheadEvery game, every sport, one graphic
  • Ticket linkHome events pinned in bio

Tuesday

  • Athlete SpotlightOne Highlander, one story
  • GamedayAny Tuesday competitions

Wednesday

  • Coach Voice60-second clip or quote card
  • From the ArchiveRecord book throwback

Thursday

  • GamedayThursday slate graphics
  • Sponsor ThanksOne partner, named

Friday

  • Friday NightFootball gameday, full push
  • Live updatesScore posts from the stands

Saturday

  • FinalsEvery result, one card each
  • Photo dropBest frames from the week

Sunday

  • Weekend RecapThe week in one carousel
  • Character SpotlightThe weekly award
The pillars

Eight kinds of post. Nothing else.

Every graphic the Studio makes belongs to one of these. Limiting the set is what makes the brand feel like one voice across 22 programs.

GamedayOpponent, time, place. Posted the morning of.Studio template · 3–4 per week
FinalResult card within an hour of the whistle.Studio template · 3–4 per week
Athlete SpotlightOne athlete, their story, consent on file.Weekly · Tuesday
Character SpotlightThe weekly award. Effort, service, sportsmanship.Weekly · Sunday
Coach VoiceShort clip or quote. The people who lead the clan.Weekly · Wednesday
From the ArchiveSixty seasons of records, pulled from the Record Book.Weekly · Wednesday
Sponsor ThanksNamed partner recognition. Fulfills the sponsorship promise.Weekly · Thursday
CommunityFeeder nights, youth camps, senior nights, banquets.As they happen
The year

Twelve months, anchored to real Highlander seasons.

The rhythm stays constant; these are the moments that get extra push. Dates track the Floyd Central athletic calendar, so the plan matches what is actually happening in the Knobs.

Ownership: student media team executes daily posts; coaches supply spotlights and quotes through the intake; the AD approves anything involving student names or photos. Athlete names and faces run only with consent on file, per the department publishing policy.